Vaseline has launched a new short film campaign on TikTok showcasing its lip care range featuring filmmakers from Australia and South Korea.The campaign, developed with creator agency Amplify, puts Vaseline to the test in fun, unexpected ways.Among the first creators involved in the campaign include Mon & Han (@monandhan) and Molly McCrann (@moldogaa) in Australia and Videographer YCN (@ycn_videographer) and Jin and Hattie (@hatjin) in South Korea.
These creators have brought their distinctive storytelling styles to the films, blending creativity and humour to showcase Vaseline’s long-lasting moisturisation benefits in unique ways.The content features characters in unexpected, extreme scenarios – such as being stuck in a freezing cold jail cell, or being challenged to blow up a 1000 balloons – artfully showcasing Vaseline’s lip care range as it comes to the rescue with its long-lasting moisturisation of up to 72 hours.The campaign has already gained strong traction, with the films garnering over 300,000 organic views in 48 hours, demonstrating the ability of quality content to engage audiences beyond existing brand reach.
It also includes a film school initiative, offering aspiring filmmakers in Australia the opportunity to participate through a grant-funded competition. Emma Smith and Damon van der Schuit, two filmmakers and actors from Alice Springs have been chosen as the winners for Australia with their short film now in production. Honourable mention went to Lara .
