I f you’re the sort of person who only wears joggers to put out the bins, your exposure to Aries may be limited to the second series of The White Lotus , when Portia (Haley Lu Richardson) wore the brand’s No Problemo sweatshirt. If you’re a streetwear fanatic, however, you’ll probably already be a devotee of the cult London-based label whose distinctive graphics and recognisable-at-ten-paces logos are beloved by skaters, music-makers, fashion insiders and models. Founded in 2009 by Sofia Prantera and Fergus Purcell, Aries has impeccable Anglo-Italian design credentials that place it in a small, elite cabal of streetwear brands, Supreme and Palace included, whose stores spawn long queues and whose limited-edition “drops” never fail to sell out.
If you have a Gen Zer in.
