You could argue that one of fashion's biggest mysteries is how is it possible that multiple designers find themselves flocking towards the same trend each season? Color is no exception, and the spring/summer 2025 collections prove it. Vogue ’s Favorite Spring Shades: Often led by a cultural phenomenon—Barbie was solely responsible for a major sales spike in pink at Net-a-Porter back in 2023—colors first seep into runway collections, then trickle down to more accessible brands for the broader consumer, and there is almost always one color that dominates. That said, this season seems to be the exception to the rule.
There wasn’t one single shade that reigned supreme (though Pantone’s mocha mousse gave other hues a run for their money) but rather a rainbow to choose from. Even for someone who isn’t a color enthusiast (like myself) there are subtle colors to invest into and a plethora of inspirations on how to style them in a less intimidating way. Below, we break down the defining color trends of the season—and more importantly, how to wear, style, and shop them right now.
Wispy Pink Barbie pink may have been the last time we were enamoured by this color but for spring/summer 2025, the hue was given a lighter touch. Alaïa, Khaite, and Loewe all balanced the soft with the sculptural, making this hue feel anything but ultra-girly as pink is often associated with. The super sheer fabrications including organza and chiffon gave the shade a barely-there feel.
Minimali.
