IGP or International Gifts Platform was founded in 2017 to cater to a large subset of people that live away from their families. During special occasions, everyone wants to celebrate and feel connected with their loved ones. Through the platform, IGP curates personalised gift articles, cakes, bouquets, fashion accessories and home decor.
In an interview, their Founder and CEO, Tarun Joshi, tells us about the celebration-tech ecosystem and where it is headed. Edited excerpts..
. Tell us about the key products that IGP sells on the platform and what are some categories that you wish to grow? India celebrates about 14 festivals every year. So, all festival-related merchandise, whether it is for Lohri-Pongal, Diwali, Valentine's Day or Mother's Day, is available on the platform.
Cakes and indulgent foods, including desserts, sweets, chocolates and dry fruits, are one of our top-selling categories. We also specialise in hampers because they are a well-curated gift that combine various categories. What we are now building out in a big way are utility products like home decor and accessories.
These include desk items for your office, fashion accessories like jewellery and perfumes. What are some trends observed on the platform? Increasingly, we are celebrating a lot of occasions and special moments—you get a promotion, or your better half gets a promotion, and you want to celebrate that. Close to 68% of the consumers are below the age of 34.
This younger audience seeks both intimac.
