Luxury fashion brand Baptiste was launched in 2023 and is based in London. Jenine Baptiste, its founder, employs one member of staff, while also working with other specialists, including a pattern cutter and sample maker. Baptiste is a luxury British womenswear brand.
I design visionary collections in limited series that reflect an elegant use of graphic features and deluxe textures. My work blends bold cuts, rich fabrics, and striking colours to create pieces with an assured spirit. Sustainability is embedded in my creative practice.
A mix of my love for textile design, a deep appreciation for craftsmanship, and a desire to create something that feels both luxurious and intentional. I wanted to design pieces that stand out in both their aesthetic and their values. I started lean with £6,000, investing what I could from personal savings, mainly in materials and sampling.
Mostly self-funded, from savings and employment. You have to be adaptable. The fashion industry moves fast, and you need to stay open to evolving strategies while keeping your creative vision intact.
You also create your own opportunities. Preparing for my buyer meetings. The stakes are high, and you have to get every detail right - brand positioning, pricing, storytelling - it’s a lot, but it’s also exciting.
Seeing my pieces worn and appreciated by people who truly connect with them. The creative freedom. I get to shape every collection and build a brand that aligns with my values.
Wearing multiple hat.
