By Elisa Anzolin, Keith WeirDonatella Versace, who helped to ensure the survival of the family fashion empire after the killing of her brother Gianni almost three decades ago, is to step down as the brand’s chief designer, the brand announced last week.Donatella took on the role of chief creative officer after Gianni, who founded the company, was shot dead outside his Miami Beach mansion by serial killer Andrew Cunanan in 1997.“Since 1997, Donatella has led the creative vision for the House of Versace and played an integral role in the company’s global success,” Chairman and Chief Executive Officer of Capri Holdings, which now owns the brand, John D Idol said.
Donatella stepped up to maintain and revive a brand that had been synonymous with daring designs for actress Elizabeth Hurley and supermodels including Claudia Schiffer and Naomi Campbell. Instantly recognisable for her striking outfits and blonde hair, she brought a bold and provocative aesthetic.“It has been the greatest honour of my life to carry on my brother Gianni’s legacy.
He was the true genius, but I hope I have some of his spirit and tenacity,” said Donatella, 69, who will move to the role of chief brand ambassador next month.In her personal life she overcame cocaine addiction, and with the help of outside managers helped to turn around the business so that it was back in the black by 2011.Donatella’s designs remained popular with celebrities including Madonna and Jennifer Lopez, who famously wo.
