VOCAL FASHION: Marking World Bipolar Day on Sunday, EBIT, the purpose-driven clothing brand founded by Simon Whitehouse that aims to spark conversations about mental health, is dropping its fall 2025 collection. Unveiled with campaign images fronted by activist model Rosie Viva and artist Joseph Awuah-Darko, who are both vocal about their bipolar disorder, the collection was created in tandem with British designer John Skelton , who was named cultural and creative director of EBIT last year. More from WWD Titled “Bipolar/Bicolor [E200],” the 50-piece unisex lineup is entirely bicolor with juxtapositions of taupe and beige, and navy and burgundy and filled with raw-cut denim and gabardine sportswear tops, as well as oversize textural knitwear.
Cotton in the collection is organic and the line was Made in Italy. “Real life human beings, such as Rosie and Joseph, are my heroes. The strength it takes to be openly vulnerable advocates around sensitive topics is a trait that I know provides solidarity to many people who may feel alone.
That is the essence of EBIT,” Whitehouse said. The selection of Viva and Awuah-Darko for the campaign — lensed by young talent Mauro Maglione and styled by Francesca Cisani — speaks to Whitehouse’s ambition to leverage fashion to raise mental health awareness. Awuah-Darko, also known as Okuntakint, is a Ghanaian British artist known for the “Dear Artists” series of sticky notes and use of Excel spredsheets to track his bipolar disord.
