A$AP Rocky knows how to make an entrance. The rapper showed up to Design.Space’s Los Angeles preview at the Pacific Design Center in West Hollywood on Friday night as it was winding down, past the 9 p.
m. end time — surrounded by his posse, with photographers chasing in tow. They had been waiting for his arrival.
More from WWD Rocky immediately made a beeline for his gallery space, showcasing his debut Ray-Ban collection as the brand’s newly appointed creative director, alongside his design studio and homeware label, Hommemade. Once inside he first greeted and thanked staffers. “Hi sis, good job, yo,” he said to one with a hug as another filmed the exchange.
“I got it on camera,” the coworker told her. All eyes were on the star as he then grabbed an espresso martini at a pop-up Hommemade café — or more precisely, an “Awgespresso” martini, a nod to his creative agency, Awge. “Looking sharp,” a photographer yelled as Rocky posed for flashes under Ray-Ban’s red logo.
“I try, you know,” he smiled, in sunglasses and a trench, with a jacket and tie peeking out from underneath. “I ain’t gonna lie, the music crazy in here,” he continued to laughs as a jazzy sound blasted from speakers. Jazz is what Rocky sometimes plays in the studio, said a Hommemade employee who works closely with the 36-year-old rapper — a multihyphenated talent (who shares two kids with partner Rihanna), entrepreneur, fashion darling and actor who will next be seen in Spike .
