Barcelona-based business travel platform TravelPerk is marking its 10th anniversary with a bold rebrand, a $200 million (€185 million) funding round, and the acquisition of AI-powered expense platform Yokoy. The moves signal TravelPerk’s ambition to lead the future of integrated travel and expense management across Europe and the US. In February this year, Jean-Christophe Taunay-Bucalo, President & COO of TravelPerk commented on the future of business travel and how he believes it will become decentralised.
Most Read on Euro Weekly News Ever fancied living on a cruise ship? Ryanair launches ‘Prime’ subscription for frequent flyers TravelPerk’s fresh identity for a new business travel era The company’s new look, developed in partnership with brand consultancy Wolff Olins, ditches the corporate blues typical of the industry in favour of vibrant tones including a standout “Perk Green”. It aims to reflect the firm’s evolving identity as a tech-forward disruptor in both business travel and expense management. TravelPerk’s VP of Global Marketing, Jada Balster, who led the rebrand, said: “This isn’t just a rebrand – it’s the mark of the next chapter.
The new TravelPerk brand is bold, human, flexible, and deeply connected to our customers.” Claire Stuart, Senior Engagement Director at Wolff Olins, added: “By moving away from the traditional corporate blue, we created a fresh, dynamic visual language that positions TravelPerk as a leader in the travel a.
