Saturday, March 22, 2025 Switzerland has rapidly become a dream destination for Thai travellers, drawing increasing numbers each year with its breathtaking alpine scenery, clean environment, and world-class experiences. From snow-capped mountains and charming lakeside towns to iconic train rides and luxurious resorts, the country offers a perfect mix of adventure, tranquility, and European elegance. As more Thai tourists seek unique, peaceful, and premium travel experiences, Switzerland stands out as an ideal getaway, promising not only natural beauty but also safety, efficiency, and warm hospitality that resonates with Thai travellers’ preferences.
Switzerland’s breathtaking landscapes and crisp, clean air have an undeniable charm. For first-time visitors, the country’s natural beauty feels like a dream—and for those returning, the popular phrase “I need Switzerland” rings truer with each trip. In a recent event celebrating Swiss tourism, Pedro Zwahlen, the Swiss Ambassador to Thailand, emphasized the strong and enduring relationship between the two countries.
Tourism, he noted, has played a key role in nurturing these bilateral ties. Thai tourists, in particular, are drawn to Switzerland’s most iconic sights. They tend to plan well in advance and seek experiences that blend exploration with relaxation.
Group tours remain a preferred travel style, with top picks including the scenic Bernese Oberland, charming Lucerne, picturesque Valais, and vibrant Zurich. Whe.
