São Paulo is enhancing its appeal to Muslim travelers with the Halal Tourism Guide, offering culturally respectful accommodations, attractions, and training for local businesses.The São Paulo State Department of Tourism and Travel has been working to position the state as a Muslim-friendly destination, encouraging inclusivity and cultural understanding. A year and a half ago, the department launched the Halal Tourism Guide in collaboration with the Federation of Muslim Associations of Brazil (FAMBRAS), marking the beginning of their efforts to welcome Muslim tourists to the region.
This initiative seeks to not only highlight the local Islamic culture but also ensure that Muslim visitors, whether from Brazil or abroad, feel welcomed and respected.The Halal Tourism Guide was developed as part of a broader strategy to enhance the state’s appeal to Muslim travelers. The guide lists key Islamic spaces, such as the Brazil Mosque in São Paulo and the Islamic Center of Jundiaí, while also recommending tourist attractions like Ibirapuera Park, Paranapiacaba, and the Seven Beaches Trail in Ubatuba.
These attractions offer a variety of options for Muslim visitors looking for leisure activities that align with their cultural and religious values.In addition to showcasing these attractions, the guide highlights hotels and restaurants that are either fully adapted or in the process of becoming more Muslim-friendly. Features such as prayer rugs, a direction to Mecca, and the Quran.
