Sunday, March 23, 2025 The Canadian Olympic Committee (COC) and Pillitteri Estates Winery are pleased to announce the renewal of their successful six-year partnership, extending the collaboration until 2030. This renewed agreement sees Pillitteri Estates Winery continuing as the Official Wine Supplier for Team Canada, further solidifying their role in supporting Canadian athletes. As part of the partnership, Pillitteri will continue to offer distinctly Canadian co-branded wines, including Team Canada Red, Team Canada White, and Team Canada Icewine.
These products have become a staple in celebrating Canadian achievements, with a portion of the proceeds directly benefiting Canadian Olympic athletes. Specifically, $3.00 CAD from every bottle sold in the Team Canada Wine Collection is donated to the Canadian Olympic Foundation (COF).
Since the beginning of the partnership, this initiative has successfully raised $300,000 in royalty donations, providing essential funding to support Team Canada athletes at every stage of their Olympic journey. The funds are managed by the COF and are used to offer high-performance services, training, and support that are crucial for Canadian athletes to excel in the Olympic Games. “We are thrilled to renew our partnership with Pillitteri Estates Winery,” said Jacqueline Ryan, Chief Brand and Commercial Officer of the Canadian Olympic Committee and Chief Executive Officer of the Canadian Olympic Foundation.
“As a Canadian family-owned company,.
