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Saturday, March 22, 2025 The Pacific Tourism Organisation (SPTO) has ignited a game-changing shift in regional tourism collaboration at Tonga’s National Tourism Forum, held on March 13-14, 2025, in Nuku’alofa. Hosted by Tonga’s Ministry of Tourism, this groundbreaking event focused on “Shaping a Resilient Future for Tonga in Times of Challenge,” bringing together the brightest minds and influential leaders to reimagine Tonga’s tourism industry. The stakes have never been higher as the Pacific Island nations unite to craft an innovative path forward in an increasingly volatile world.

A Powerful Call for a Resilient Future Christopher Cocker, CEO of SPTO, passionately emphasized the pivotal role this forum plays in shaping the Pacific’s future. “This forum is not just about discussion—it’s a movement. It’s about creating a sustainable, resilient tourism industry that can withstand any challenge the world throws at us,” Cocker declared.



“SPTO is resolute in our commitment to empower our Pacific Island members, driving them toward a bold and unstoppable future.” The message was clear: the Pacific’s tourism destiny is in its hands, and this forum marks the moment where transformation begins. Revolutionizing Tonga’s Tourism Landscape SPTO’s contributions were nothing short of transformative, as the organisation spearheaded discussions on the future of sustainable tourism, breakthrough investment strategies, and industry resilience.

With a laser foc.

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