Saturday, March 22, 2025 As 2025 approaches, Thailand’s tourism industry is preparing for a major transformation . Klook , a prominent travel service provider, predicts a 50% increase in travel bookings for the summer season, driven largely by a shift in traveler preferences. Rather than simply seeking destinations, travelers now desire immersive experiences that align with their personal lifestyles and passions.
According to industry experts, this trend signals a seismic shift in how people approach vacations, with a clear preference for experiential travel that goes beyond the conventional tourist attractions. The Impact of Evolving Traveler Preferences The shift in preferences is further supported by Niranun Traijakwanit , CEO of MakaLease, who believes that tourism in Thailand will continue to grow in 2025. This optimistic outlook is driven by favorable government initiatives aimed at promoting tourism and by a noticeable shift in tourist habits .
The emerging popularity of the workation trend, where people blend work and vacation, is a prime example of how vacations are being redefined to cater to both leisure and professional needs . As these changes reshape the global travel landscape, Klook has identified six key travel trends likely to dominate summer 2025 : Theme Park Fever : Disneyland and Universal Studios remain top attractions, offering not just entertainment but lasting memories that travelers cherish. Cruise for All : Cruises, once seen as a senior activity,.
