Saturday, March 22, 2025 In 2025, 63% of global travelers expressed plans to embark on long-haul trips, though the percentage planning to visit Europe has dropped from 49% in 2024 to 44% . The findings of the Long-Haul Travel Barometer (LHTB) 1/2025 , as reported by the European Travel Commission (ETC) and Eurail BV , indicate that long-haul travel sentiment has declined globally, with shifts in traveler priorities and concerns about affordability. Key Drivers for Destination Choices The primary factors influencing travelers’ destination choices are safety , iconic landmarks , and well-developed infrastructure .
Safety has emerged as the top consideration for many long-haul travelers. The report sheds light on the differing perceptions of safety across various countries. Travelers from markets like Japan (57%), Australia (44%), and Canada (42%) view political stability as essential, while those from South Korea (55%), Brazil (51%), and China (42%) prioritize visible security measures .
Interestingly, Europe still holds a strong appeal for global travelers, especially those from China , with 61% of travelers from this country intending to visit Europe within the next year. However, the general sentiment from other major markets such as the US , South Korea , Brazil , and Australia is weaker, contributing to the overall decline in long-haul travel intentions. The Influence of Affordability and Travel Preferences Affordability has been identified as the most significant barrie.
