Monday, December 30, 2024 Alicante’s tourism soared to new heights in 2024 with thriving coastlines, record-breaking global appeal, and unmatched success in coastal and inland destinations. The tourism sector in Alicante province concluded 2024 on a high note, maintaining strong activity levels seen throughout most of the year. On the Costa Blanca, New Year’s Eve occupancy rates surpassed 80%, a figure that was warmly welcomed by local businesses.
Although slightly below last year’s performance—when New Year’s Day fell on a Monday—the results were still noteworthy. Inland accommodations also fared well, with occupancy rates reaching 74%, outpacing the national average by nine points. Mayte García, general secretary of Hosbec, the hotel association, emphasized that coastal areas achieved an average occupancy rate of 80%, with some destinations exceeding this benchmark.
She credited the sector’s stability to visitor loyalty and ongoing efforts by establishments to enhance their services and activities. Demand extended beyond coastal areas, as inland destinations also experienced robust year-end tourism. Surveys conducted by Turisme Comunitat Valenciana highlighted strong performance in these regions, bolstered by positive feedback from specialized organizations.
Across the Valencian Community, coastal occupancy mirrored last year’s 75% rate, while inland areas reported only a minimal decline of one percentage point. Valencia city itself achieved an impressive .
