With their growing financial resources, 82% of women control travel decisions, and from solo adventure holidays to multi-generational trips, female-first travel is on the rise. Women today are on the move. More than 64% of the world's travellers are women, with 82% responsible for making a family's travel decisions, according to Skift Research's 2024 The Woman Traveler report .
Not only that, but women are also travelling in more ways and to more places than ever before. Solo female travel is particularly on the rise, with nearly 40% of women travellers planning a solo trip in 2025 , according to Skift. This trend also increases with age, as 21% of female travellers aged 55 and up prefer solo travel versus travelling with a spouse or children.
"Solo travel as a woman feels like a quiet act of rebellion. It is a radical form of self-care, a bold claim to joy and a path to self-actualisation," said Lauran Peoples, a director at Richmond Region Tourism in Canada. "Solo travel allows me to move through the world for no one's benefit but my own.
Every time I return, I feel more capable than I give myself credit for. I come back cooler. I come back braver.
I come back more in tune with who I truly am." With their growing financial resources, women are also discerning, choosing destinations with safety, freedom and welcoming cultures in mind. To aid that process, we pulled together some of the most popular ways women around the world are travelling today.
Google searches for "solo f.
