Sunday, March 23, 2025 The City Destinations Alliance International Conference & General Assembly 2025 will be held in Budapest from April 9-11, bringing together over 200 tourism professionals from both leisure and business sectors. This year’s conference theme, “Beyond Boundaries: Driving Tourism’s Business Transformation,” aims to challenge traditional tourism models and inspire destinations to adapt to the rapid changes sweeping the industry. The event will focus on how cities and tourism stakeholders can embrace change to stay competitive in an era marked by technological disruption, shifting visitor expectations, and sustainability pressures.
As the tourism industry grapples with these challenges, the conference will provide a comprehensive blueprint for future success. Key sessions will explore the evolving role of destinations in driving economic growth, fostering social cohesion, and advancing sustainability goals. The event will also delve into how digitalisation and artificial intelligence (AI) are reshaping the way tourism is marketed and managed, with a focus on how cities can remain relevant on the global stage.
One of the central sessions, “From Policies to Practice,” will feature Barbara Jamison-Woods, president of City Destinations Alliance, and Dr. Eduardo Santander, CEO of the European Travel Commission. Together, they will explore how European cities can bolster their competitiveness by attracting not only visitors but also talent and investmen.
