The Devonfield Inn in Lee, MAAI-Powered Pricing Boosts Revenue for Independent Boutique HotelsBoutique hotels and bed-and-breakfasts have long struggled to compete with the deep pockets and advanced technologies of large hotel chains. However, the rise of AI-powered pricing technology is changing the game. Independent properties, such as the Devonfield Inn in Lee, Massachusetts, are now leveraging this cutting-edge technology to optimize pricing, increase revenue, and stay competitive in the face of global hotel brands.
Doug Bagnasco, co-owner of the Devonfield Inn, had spent years manually adjusting room rates, relying on intuition and competitor comparisons to set prices. However, he soon realized that he was undervaluing his own property. In response, he turned to TakeUp, an AI-driven revenue management platform designed specifically for independent hospitality businesses.
The results were remarkable: within less than a year, the inn saw a 15% increase in average room rates, all while maintaining high occupancy rates and guest satisfaction.AI Levels the Playing Field for Independent InnsHistorically, revenue management tools were only available to large hotel chains that could afford dedicated teams of data scientists and analysts. TakeUp has disrupted this trend by offering boutique properties an affordable, AI-powered pricing platform that reacts to real-time demand, market trends, and booking patterns.
With TakeUp’s automated pricing recommendations, Bagnasco no longer .
