Boutique hotels and bed-and-breakfasts have long struggled to compete with large hotel chains that boast deep financial resources and access to advanced revenue management tools. However, the landscape is changing. Independent properties, such as the Devonfield Inn in Lee, Massachusetts, are now using AI-driven pricing technology—once reserved for global hotel brands—to enhance revenue, optimize pricing, and compete more effectively.
Doug Bagnasco, co-owner of the Devonfield Inn, spent years managing room rates manually, relying on instinct and competitor comparisons. But he realized he was often undervaluing his property. That’s when he turned to TakeUp, an AI-powered revenue management platform designed for independent hospitality businesses.
The impact was immediate: in less than a year, the inn saw a 15% increase in average room rates—without compromising occupancy or guest satisfaction.AI Equalizes the Playing Field for Independent InnsFor years, advanced revenue management tools were only available to large hotel chains with the resources to employ teams of data scientists and analysts. TakeUp is changing that by offering boutique properties an affordable, AI-powered pricing platform that adapts to real-time demand, market trends, and booking patterns.
“At first, I thought I had pricing figured out,” said Bagnasco. “I was relying on intuition and assumptions about what guests would pay. But when I started using AI-driven pricing, I saw that my rates had been.
