Saturday, March 22, 2025 A report for Spring/Summer 2025 , conducted by Big Red Group , revealed an impressive 64% increase in bookings compared to the same period in 2024. This surge signals a promising year ahead for Australia’s tourism and experiences industry , which has been recovering steadily since the COVID-19 pandemic brought the sector to a halt five years ago when Australia closed its international borders. Positive Growth and Recovery The report, based on booking data from over 650,000 experiences taken between 1st September and 28th February , highlights the significant recovery taking place in Australia’s tourism sector.
Total travel consumption , along with intent to spend and the number of Australian tourism jobs , all experienced growth. This trend has fostered a sense of cautious optimism across the industry, suggesting that Australia ‘s tourism sector is gaining momentum. Key Findings from the Report Sunshine State of Mind : While Sydney remained the top destination for Spring/Summer , Queensland led in terms of the number of entries, with locations like Cairns , Surfer’s Paradise , and Coomera ranking highly among travelers.
Waves of International Interest : Australia saw an influx of international travelers, especially from China , Taiwan , and Korea . Popular experiences such as Scenic & Dining Cruises saw a dramatic increase in demand (up 5,494% ), while Whale & Dolphin Watching and Reef & Island Cruises rose by 88% and 148% , respectively. This.
