Saturday, March 22, 2025 AirAsia is revolutionizing brand communication by stepping into the entertainment world with the debut of its very own Thai girl group, Véra (เว-ร่า). Marking an exciting milestone, this fresh project showcases the airline’s cabin crew and guest service Allstars, who will now shine on stage as pop idols. For the first time, five talented women are making a seamless transition from their roles at AirAsia to the spotlight as part of this groundbreaking initiative.
The official debut of Véra will take place at the heart of Bangkok, at Siam Square , on March 21, 2025 , with their debut single, “TICK-TOCK (Say It)” . The song carries a powerful message urging listeners to value time, seize the moment, and make bold decisions rather than waiting for something that doesn’t feel right. This empowering anthem emphasizes AirAsia’s core value of “being on time,” aligning perfectly with the airline’s reputation as Thailand’s most punctual airline .
Ms. Tansita Akrarittipirom, Director of Commercial at Thai AirAsia , shared that this year, AirAsia is integrating Music Marketing into its branding strategy to connect with a wider audience, particularly Gen Z, who are highly engaged with T-POP. She explained, “At AirAsia, we encourage our employees to showcase their talents in all aspects.
The debut of ‘Véra’ allows them to bring their hidden potential to the stage.”. “By merging two of AirAsia’s strengths—our commitmen.
