Wednesday, March 13, 2024 TUI ‘s new AI policy aims to harness tech benefits, ensuring ethical use and employee skill-up, emphasizing human decision-making in HR processes. The Executive Leadership and the Employee Representation Committee at TUI, a key player in the global tourism industry, have collaboratively developed a comprehensive “Strategy Document” on artificial intelligence (AI) utilization within the global travel sector. This document highlights the critical role of AI in enhancing the tourism experience while considering its implications for the workforce within the tourism and global travel industry.
For the inaugural occasion, it establishes clear guidelines for AI deployment and application within TUI’s operations, symbolizing a proactive stance towards embracing AI innovations for the mutual advantage of the organization and its staff, as well as the broader global tourism industry. A pivotal aspect of this strategy involves equipping the workforce, integral to the tourism sector, with the necessary skills to thrive in an AI-enhanced global travel environment. Specifically, the document highlights the adoption of generative AI technologies as a means to boost productivity and operational efficiency within the tourism industry.
To this end, TUI commits to offering broad-based educational initiatives for its employees, preparing them early on to leverage generative AI’s capabilities and integrate such technologies into their respective domains within .
