Smirnoff, the world’s leading vodka brand, celebrated the power and potential of women throughout International Women’s Month with a series of impactful events across Nigeria. Smirnoff, in partnership with Mavin Records and leading female platform Femme Mag marked International Women’s Month with two exciting experiences to celebrate, empower, and connect with women in Nigeria. Smirnoff kicked off the month with Nigerian record label, Mavin Records, on March 14th for an exclusive music and fashion themed event for women.
Guests enjoyed music performances, a fashion show and masterclasseswith Smirnoff cocktails in hand. On the 29th ofMarch, Smirnoff partnered with the biggest female platform in Nigeria, Femme Mag, for its annual festival in celebration of women tagged”Femme Fest.” Guests were treated to the Smirnoff experience;signature Smirnoff cocktails, vibrant body art experiences, and the opportunity to connect with a powerful community of women.
To further amplify the voices of talented women, Smirnoff also partnered Boomplay, Nigeria’s leading music streaming platformto launch the Black Phoenix initiative, a special music project targeted towards underrepresented female creatives. This partnership birthed a three-track EP titled “Body Talk. Throughout the month of March, the campaign encouraged Nigerians to raise a Smirnoff glass in true Smirnoff spirit in celebration of women in music.
Consumers were invited to discover the incredible music created by Nig.
