Cricket fever continues to soar with the ongoing Indian Premier League (IPL) and in tow is a fashionable limited-edition clothing capsule themed on the gentleman’s game. It transports the sport’s diehard fans, donning their favourite team’s jerseys at stadiums, to the era of test cricket. Motherland’s cricket collection, which is inspired by the cricket fashion of the 1970s, embraces nostalgia with whites, off-whites and deep navy blues.
The recurring pattern on the edit’s pullovers, sweatshirts, T-shirts and caps is the seam of a cricket ball, which underlines its design vocabulary, as is the insignia that reads ‘Eye On The Ball’. The recurring pattern on the edit’s pullovers, sweatshirts, T-shirts and caps is the seam of a cricket ball, which underlines its design vocabulary, as is the insignia that reads ‘Eye On The Ball’| Photo Credit:Special arrangement “From the ’70s through’90s, Test cricket had great style. The image of Kapil Dev and the boys holding the (limited overs) world cup is so iconic.
Our symbology of the spin ball and ‘eye on the ball’ typography at the first glance looks like a protest symbol which is very much part of street fashion vocabulary,” says the founder, principal designer and creative director of Motherland, V Sunil, who started his career in advertising, catapulting it to hit campaigns like Make in India, and is also the founder trustee of the Kochi-Muziris Biennale. V Sunil, founder, Motherland| Photo Credit:Spec.
