Marriott International announced a record-breaking year in 2024 across Europe, the Middle East, and Africa (EMEA), securing 291 hotel deal signings representing over 34,000 rooms. The company also expanded its operating portfolio with more than 180 property additions, entering three new markets: Luxembourg, Angola and Senegal. “We celebrated exceptional growth across the EMEA region in 2024 with a record-breaking number of deal signings, growth across all segments, and entry into emerging markets – further enhancing our portfolio and bringing even more unique travel experiences to the region,” said Satya Anand, president, Europe, Middle East & Africa, Marriott International.
“We remain focused on connecting people through the power of travel and look forward to building on this growth momentum to offer our owners, Marriott Bonvoy members, and customers even greater options to extend their horizons.” The company’s total EMEA pipeline grew to 596 properties at year-end, encompassing 104,731 rooms — an annual increase of 10 per cent. Conversions played a significant role, representing 45 per cent of total signings.
The company recorded strong development activity in Denmark, Germany, Saudi Arabia, Türkiye and the UK, which led the region in deal signings. Marriott International’s expansion across segments Jerome Briet, chief development officer, EMEA, highlighted Marriott’s growth trajectory. “Our achievements in the past year, particularly in the conversio.
