Tuesday, January 21, 2025 Indonesia’s Ministry of Tourism has officially launched the Clean Tourism Movement, a groundbreaking initiative aimed at safeguarding the country’s natural landscapes and enhancing the appeal of its top tourist destinations. This pilot program is already underway, with activities kicking off in Bali over the weekend. The Clean Tourism Movement is designed to elevate the quality of tourism across Indonesia by addressing environmental concerns and boosting the attractiveness of domestic destinations.
The program emphasizes fostering public awareness about maintaining cleanliness and protecting the environment. The initiative focuses on two key areas: waste management and the cleanliness of public facilities, such as restrooms. The aim is to create a waste-free ecosystem and instill a culture of environmental stewardship among locals and visitors alike.
Eight destinations have been selected for the pilot phase of this initiative: Bali, Mandalika, Borobudur, Labuan Bajo, Likupang, Lake Toba, Jakarta, and the Riau Islands. Success in these areas could lead to the program’s expansion to other locations across the country. New data from the Tourism and Travel Development Index highlights the need for this movement.
Indonesia currently ranks 86th out of 114 countries in health and hygiene. However, the nation has improved overall, climbing from 32nd to 22nd place in the 2024 assessment. This upward trajectory is expected to continue with the implementa.
