Packing is an extreme sport! OK, it isn’t but it does require practice if you’re planning on making your life as easy as possible while you travel. As a packing veteran, whose previous life as a Market Director involved traveling to global buying appointments on a monthly basis, I pride myself on my ability to pack a carry-on case well, with multiple outfits. So when I travelled to Athens for what I was sure would be an ever-so-chic event with Cos for their spring/summer 2025 runway show, I was excited to flex my packing credentials (and see the collection, of course).
Must-Buys from the Cos SS25 Runway Show: Cos is a brand I’ve grown up with and to my delight they’ve grown up with me. It’s rare that a brand, particularly one of an accessible price point, has the ability to span generations and stay relevant for a significant period of time but Cos has done exactly that. They were the brand I wore to my cousin’s wedding at the age of 19, and now at 33, I turn to them whenever I need a seasonal, wear-to-the-office, pick me up that doesn’t compromise on quality or design.
The word timeless can sometimes be overused in fashion, but this is that word in action. Karin Gustafsson, the creative director who has been with the brand from Day 1 uses timeless to describe Cos. “The way people get dressed has changed over time.
They no longer dress rigidly for specific occasions, but everything is interchangeable and I think we have grown in that way too,” she shares. I .