If you’re confused about why your child talks about how much “aura” their favorite celebrity has, allow us to clarify. You may think aura is just a simple description of someone's vibe, but it's actually way more than that, according to the internet. Nowadays, aura is used as a compliment, essentially calling someone cool or suave.
Throughout social media, users are saying their favorite athletes have aura because of their effortlessly cool appearance in games. In other scenarios, social media users believe that people are purposefully trying to increase their aura, called “aura farming.” Aura has even become tracked by a points system called “aura points,” where someone gains or loses imaginary points based on an action.
According to , aura is “a distinctive atmosphere surrounding a given source,” but the slang definition is more complicated. The dictionary's refers to specific qualities, “stylishness; confident and suave excellence.” “Aura farming” means “doing random acts for the sake of gaining aura,” according to according to Urban Dictionary.
It's often used in a derogatory fashion, with many TikTok users accuse athletes or other people of trying too hard to look cool. For example, one TikTok made a video of the “Greatest Aura Farming Cinematic Moments,” comprising movie moments where they believed a specific character was deliberately trying to look cool, such as Thanos in “Avengers: Endgame” waiting to fight the Avengers. “Auram.