Vogue Williams has ventured into the fashion world with her new kidswear brand, GEN . In collaboration with Vogue Williams and Poeticgem’s brand and marketing division, Luminoso, this adorable collection focuses on long-lasting and easy-to-wear essentials at an affordable price point, and the pieces are so cute. Currently, the collection is available to shop online at both Marks & Spencer and Next , with prices starting from £10.
Featuring a mix of stylish jackets, cosy loungewear, and throw-on t-shirts, GEN is full of vibrant colours and designs that break gender boundaries and allow kids to have fun with their clothing. Talking about the brand, Vogue Williams references her love for kids' fashion, saying: “Finding high quality, super cute clothes for kids that actually last is not easy. I really feel like the GEN range hits all those needs and I’ve loved the whole process of putting this collection together.
Kids wearing GEN clothes get to customise their own piece, whether it’s the first or third child along the line, which makes getting dressed fun! I’m so happy with how it all turned out. My obsession with kids clothes and clothes in general has worked out well!” READ MORE: ‘I tried the cream bronzer Jaclyn Lemon wears in The White Lotus and I'm now ditching my powders' READ MORE: Stylish Our Place pan shoppers say is the ‘best non-stick pan ever’ is reduced by 25% This range has been designed for kids aged 2 - 8, and with so many amazing pieces to cho.