Nestled along Croatia's Adriatic coast, Makarska emerges as a captivating alternative to the more frequented city of Dubrovnik. This coastal gem seamlessly blends historical richness, stunning natural landscapes, and a vibrant cultural scene, offering travellers a multifaceted experience without the overwhelming crowds common with other, more popular Balkans coastal destinations. ​ Makarska's history is a mosaic of various cultural influences.

Over the centuries, it has been under the dominion of the Romans , Venetians, Ottomans , and Austro-Hungarians, each leaving an indelible mark on the town's architecture and cultural heritage. The heart of Makarska is its charming old town, characterised by narrow cobblestone streets, traditional stone houses, and historic churches that echo tales from bygone eras. A notable landmark is the Franciscan Monastery, established in the 16th century, which houses a comprehensive seashell collection, attracting both history enthusiasts and casual visitors.

​ The town is renowned for its breathtaking natural beauty and is part of the Makarska Riviera, a stretch of coast celebrated for crystal-clear waters and pristine beaches. The backdrop of the imposing Biokovo Mountain adds to the scenic allure, offering a dramatic contrast between the azure sea and rugged peaks. Nature lovers can explore the Biokovo Nature Park, which provides hiking trails with panoramic vistas, diverse flora and fauna, and the recently introduced Skywalk—a glass-floo.