Chinese fast-fashion giant Shein has made its comeback to the Indian market through a dedicated mobile app launched by Reliance Retail , nearly five years after its ban during diplomatic tensions in 2020. The Shein India Fast Fashion app, available on both Android and iOS platforms, initially serves major cities including New Delhi, Mumbai, and Bengaluru, with plans for nationwide expansion. Budget 2025 Updates Income Tax Slabs Budget 2025 Live: How much income tax will middle class taxpayers save? FM Sitharaman's big tax announcements decoded New vs old income tax regime after Budget 2025: Post income tax slab changes, which tax regime is better for salaried middle class taxpayers? Latest income tax slabs FY 2025-26 Prices start at Rs 199 for dresses, with all products designed and manufactured within India by local manufacturers.
Under the partnership structure, Reliance maintains complete operational control and data sovereignty, with Shein serving solely as a technology partner. The Chinese brand receives a license fee for brand usage, with no equity investment involved. All customer data must be stored in India, with Shein having no access rights.
Commerce Minister Piyush Goyal confirmed that the approval process underwent extensive scrutiny from multiple ministries, including IT and Home Affairs, ensuring compliance with national security concerns. The re-entry coincides with Shein's growing global dominance, as the company recently became the world's most visited fashi.