IMAGINE you are scrolling through your Instagram feed when you suddenly stumble upon the profile of a stunning supermodel. You look at her pictures and think, "God, she's beautiful," and hit the follow button without another thought. You scroll through all her curated posts and instantly become her biggest fan.
Her gorgeous pink locks, snatched waist, and flawless skin make you fall head over heels. But it is only when you take a closer look at the bio of her profile that you realise she is not real but an exquisite product of Artificial Intelligence (AI). If that has ever happened to you, chances are that you came across the Instagram profile of Aitana López, a 25-year-old virtual influencer from Barcelona .
Dubbed Spain 's "hottest supermodel", she’s the creation of Clueless AI - an artificial intelligence company that is redefining the modelling industry with hyper-realistic avatars. Aitana has been meticulously designed to work at the Spanish modelling agency , blurring the line between what is real and what is virtual. Followers often find themselves questioning whether she’s flesh and blood or pixels and code.
People send dinner invitations to Aitana and expect her to come because they think she is real She works as an influencer on Instagram , partnering with various brands across social media, earning a whopping £1,000 per post. Inside her digital world, Aitana does everything a real human would - posing for her 350,000 fans around the world in designer outfits.