I visited Forever 21 after it filed for bankruptcy.Samantha Grindell/Business InsiderForever 21 filed for bankruptcy for the second time on Sunday.I visited a Manhattan location to see what happened to it since I was a frequent shopper.
I think the store lost track of its roots and didn't find a way to attract new shoppers.Forever 21 filed for bankruptcy — again.Sunday's filing marked the brand's second bankruptcy, as it previously filed in 2019.
The company, which is expected to shut down all of its US stores unless it finds a buyer, pointed to competitors like Shein and Temu as part of its reason for closing.I was a frequent flyer at Forever 21 in my late teens and early 20s during its heyday, but I'm 30 now and haven't shopped there in years.In light of the bankruptcy news, I revisited Forever 21 to see what happened.
I visited Forever 21 after it filed for bankruptcyOnly two Forever 21s are left in Manhattan — my former go-to location at Union Square shuttered a few years ago — so I visited the 34th Street Herald Square store.When I walked in, I couldn't miss the dozens of signs announcing the store's closing and the blowout sale it was having as a result. It was pretty quiet as I wandered through the space, though a handful of other shoppers were browsing the discounted items, too.
In my early 20s, I liked Forever 21 primarily because of its going-out clothes. My friends and I would descend on the store whenever there was a big house party or new bar we wanted to go t.



































