A guest wears white shirt, brown pants, brown suede jacket and brown Hermes bag with a green and white silk neck scarf outside the Hermes fashion show during the Womenswear Fall/Winter 2025/2026 as part of Paris Fashion Week on March 08, 2025 in Paris, France. Raimonda Kulikauskiene | Getty Images Entertainment | Getty Images French luxury group Hermès will raise its U.S.
prices from the start of May in order to offset the impact of President Donald Trump's tariffs, the company's finance chief said Thursday. The company — which earlier this week overtook rival LVMH as the world's biggest luxury firm by market capitalization — is known for products including Birkin and Kelly handbags, along with colorful scarves retailing for hundreds of dollars. "The price increase that we're going to implement will be just for the U.
S. since it's aimed at offsetting the tariffs that only apply to the American market, so there won't be price increases in the other regions," Eric du Halgouët, Hermès' executive vice president for finance, said during an analyst call that followed the firm's first-quarter results release on Thursday. Hermès said prices will rise from May 1 and aim to "fully offset" the impact of the universal 10% tariff imposed by the White House in early April, rather than the 20% duties the European Union may face unless it can negotiate a new deal during Trump's 90-day reprieve .
U.S. consumers are expected to contend with higher prices on a host of items, ranging.