‘Full circle to the retailer we really respect’

A Winnipeg clothing company and Toronto-based retailer are taking their vendor partnership to the next level. Read this article for free: Already have an account? To continue reading, please subscribe: * A Winnipeg clothing company and Toronto-based retailer are taking their vendor partnership to the next level. Read unlimited articles for free today: Already have an account? A Winnipeg clothing company and Toronto-based retailer are taking their vendor partnership to the next level.

MPG (Mondetta Performance Gear), the athleisure brand started by Mondetta Clothing Inc. in the early 2000s, has announced the launch of store-in-stores at five Sporting Life locations (four in the Greater Toronto Area and one in Calgary). Founded in 1979, Sporting Life has 14 stores (in B.

C., Alberta, Ontario and Quebec) that sell athletic goods and apparel. If things go well with the first five locations, it’s possible MPG will open store-in-stores at additional Sporting Life outlets.

SUPPLIED MPG, the athleisure brand started by Mondetta in the early 2000s, has announced the launch of store-in-stores at five Sporting Life locations, including its store in Toronto’s Yorkdale Shopping Centre. The store-in-stores range from 100 to 400 square feet and are designed to be warm, inviting and minimal, the companies said. Mondetta CEO Ash Modha is excited because when he, his brother Prashant Modha and friend Raj Bahl started their clothing company four decades ago, they were inspired by Sporting Li.