No list of the would be complete without a or two making the cut. You see, despite being a thing (I had to lie about my love of at the start of my beauty career, pretending to be a fan of more ‘sophisticated’ ) there is no denying the popularity of foodie fragrances. “Gourmand fragrances connect us to something instinctual, almost primal,” says , founder of .
“They resonate because they evoke pleasure, whether that's nostalgia, comfort, or indulgence. But sweetness alone doesn’t cut it—it’s the tension that makes a fragrance unforgettable. Romy talks about the way that the best gourmand fragrances need to “hit a certain frequency” and balance both smelling good but making you .
It’s why cosy, comforting notes like and are commonly found in all types of perfumes—they’re familiar and warming. This year, however, we’re going to see a new wave of mouthwatering foodie perfumes soar in popularity. Moving beyond your fresh and classic tonka bean colognes, this new generation of foodie fragrances will take inspiration from a whole menu of notes.
From ripe tomatoes and herb gardens to coffee shops and childhood sweets, the perfumes ahead prove that gourmand fragrances don’t always have to be sickly sweet, but they have to be mouth-wateringly delicious. “Think juicy red berries and caramels meeting a fresh citrus twist or roasted cocoa, honey and plum to create warmth and depth,” says Romy. “Looking ahead, we’re focused on pushing these contrasts e.