In Ipswich, Massachusetts curiosity and excitement swell as a new pop-up bar, named "The Old Phone" after Ed Sheeran's latest single, welcomes its exclusive debut today. In a unique experience blending a fan meet-up, a bar, and a music video set, the Grammy award-winning artist is set to perform and mingle with patrons at this one-off event crafted to promote his new music release.As reported by NBC Boston, fans have the rare opportunity to not only savor a drink in the "cozy, warm and inviting" ambiance but also potentially secure a cameo in the music video being shot on-site.
To gain entry, fans must dredge up cherished memories from their old cell phones to participate, setting the stage for an immersive and retrospective encounter. Sheeran elaborated on his appearance on Jimmy Fallon that, "The music video is basically the build of the pub with everyone locally, and then to get entry into it, you have to go on your old phone and find an old message that means a lot to you, or a video that means a lot to you and send it in and then afterwards we're going to project them on the walls, it’s gonna be cool."However, space is limited.
Admittance hinges on an official confirmation received via text - photographs of which will not suffice - and a state-issued ID presented at the door. Per a statement obtained by WCVB, only around 80 people will circulate through the exclusive venue at a time, operating on a first-come, first-served basis. Sheeran's camp laid out the fine print:.