On March 28, 2025, China’s National Intellectual Property Administration (CNIPA) held a press conference to discuss their work goals in light of the recent National People’s Congress and to “implement the spirt of General Secretary Xi Jinping’s important speech” at the Congress. Heng Fuguang, spokesperson and director of CNIPA stated it will implement that spirit in seven aspects: 1. improve the legal system of intellectual property rights; 2.
improve the quality of intellectual property creation; 3. improve the efficiency of intellectual property use; 4. strengthen intellectual property protection; 5.
optimize public services for intellectual property rights; 6. expand international cooperation and exchanges on intellectual property; and 7. consolidate the foundation for the development of intellectual property.
Some highlights of the press conference include: Accelerate the revision of the Trademark Law (this was also mentioned in the Opinions on Further Improving the Business Environment in the Field of Intellectual Property ) and the Regulations on the Protection of Integrated Circuit Layout Designs; Accelerate the application of artificial intelligence models in examination work; Deepen the implementation of the trademark brand strategy, create more “national fashion brands”, promote the transformation of Made in China to Created in China, and the transformation of Chinese products to Chinese brands; We will comprehensively strengthen foreign-related intell.