Based on data collection and analysis of a specific location, the company provides solutions in various areas such as mobility, environment, health, governance, and security-always aligned with the United Nations' Sustainable Development Goals (SDGs). On the Bright Cities website, anyone can search for their city's indicators (covering all 5,571 Brazilian municipalities), compiled from public data. For a more detailed analysis, municipalities can access it through the startup's basic package.
“But we also provide customized assessments, addressing each case individually with specific solutions,” explains Fábio Silva, project manager at the company. Many of these solutions are available for free on the company's online marketplace. Another area the startup focuses on is assisting cities in obtaining certifications.
The ABNT ISO 37120, ISO 37122, and ISO 37123 standards relate to“sustainable cities and communities,”“smart cities,” and“resilient city indicators,” respectively. According to Silva, over 100 cities worldwide have been certified, but only seven in Brazil, namely Recife, São Paulo, Salvador, São José dos Campos, Jundiaí, Pindamonhangaba, and Lagoa Dourada. All of them monitor ISO indicators, and some achieved certification with Bright Cities' support.
The startup has also been hired by cities outside Brazil. In 2019, the Saudia Arabian capital's Royal Commission for Riyadh City (RCRC ) approached the company to find environmental solutions, .