The Il Makiage foundation is my Roman Empire. Although my day job includes reviewing dozens of new foundation formulations, somehow, I always find my way back to this best-selling formula. And I'm not the only one.
Since its grand release in 2020, the iconic Il Makiage Woke Up Like This Foundation has garnered 590,807 five-star ratings (and counting) as well as a staggering 11.1 million views on the “Il Makiage Foundation” hashtag on TikTok . No surprises there: The brand's remote shade-matching technology that takes into account your skin type as well as your preferred finish is continuing to impress the beauty community even four years post-launch.
Of course, the star of the show is definitely the formula, which claims to instantly reduce the appearance of shadows and pores to even out the skin tone—all the while promising a streak-free application and buildable coverage. But how does it compare to other foundations on the market and does it genuinely live up to the hype? I took it upon myself to review this formula over the past year while putting it to the test in different surroundings, be it for my regular 9-5 in the office, at the gym, on a night-out or at my friend's wedding. Enter: Your BS-free, honest review of what is probably one of the most viral foundations out there.
Thank me later. SKIP TO: Packaging | Product Deep-Dive | Shade Matching | GLAMOUR Road Test | Final Thoughts The Il Makiage foundation, at a glance Pros: impressive coverage, features 50 shad.
