Monday, March 24, 2025 Hong Kong redefines its global tourism strategy with a focus on the Middle East and Southeast Asia On March 24, 2025, Hong Kong unveiled a targeted tourism revitalization campaign aimed at high-end travelers from the Middle East and ASEAN nations , as the city pushes forward to reclaim its status as a global destination post-pandemic and post-protests. The city’s tourism authorities are investing over HK$1.23 billion into new infrastructure, hospitality upgrades, and cultural integration through the Development Blueprint for Hong Kong’s Tourism Industry 2.
0 —a five-year strategy launched in December 2024. With global travel dynamics shifting, Hong Kong is diversifying beyond traditional tourism sources like mainland China by actively wooing wealthy Gulf families, Muslim travelers, and Southeast Asian elites through a tailored, experience-rich hospitality offering. Luxury travel meets cultural understanding in Hong Kong’s transformation Among the most innovative changes is a cultural shift in the hospitality sector, as hotels and restaurants now strive for halal certification , religious sensitivity, and Arabic language accommodations.
Flagship properties like the Grand Hyatt Hong Kong have already responded by placing copies of the Quran in guest rooms, adding halal-friendly tasting menus , and offering non-alcoholic minibar options . Saunas, prayer spaces, and Arabic-speaking staff are also being introduced across major properties. Dining venue.
