Thailand’s Half-Half Travel Campaign Boosts Domestic Tourism with Subsidized Hotel Stays – Answer to the New Low Season SlumpThailand’s domestic tourism landscape saw a major boost on July 1, 2025, with the official launch of the “Half-Half Thailand Travel” campaign. Backed by a budget of 1.75 billion baht (approximately USD 54 million), the campaign aims to invigorate the country’s travel industry during the low season—often marked by heavy monsoon rains and a drop in international visitors.
The response from both travelers and hospitality providers was enthusiastic. Yet, despite the overwhelming interest, the launch has not been without its hurdles. Technical glitches during registration have caused frustration for citizens and hotel operators alike, casting a temporary shadow over what many see as a much-needed and promising tourism stimulus.
Designed to Lift the Low Season SlumpThe core objective of the Half-Half Thailand Travel initiative is to revive domestic tourism during the typically sluggish low season. This period often sees a steep decline in foreign arrivals due to Thailand’s rainy climate, particularly in popular regions like Ao Nang Bay. By encouraging locals to explore their own country, the campaign hopes to inject new energy into the hospitality sector and sustain employment within the tourism ecosystem.
Under the scheme, Thai citizens are eligible for substantial discounts on accommodations. The government covers between 40% to 50% of hotel co.
