The Land-Dweller is here thanks to 32 new patents, with a new case, bracelet, bezel, dial and movement – the calibre 7135 and Dynapulse escapement Rolex is always the most anticipated watch launch of the year, with speculation about novelties running wild weeks before any official announcement. This year is no different. The biggest flex? The all-new Land-Dweller.
Rumours had been swirling for weeks, with leaks teasing a fresh trademarked name, but nothing confirmed. Then, tennis legend Roger Federer casually shattered the suspense with an Instagram post. A ski trip snap, a blink-and-you-miss-it moment, and boom – there it was, the Land-Dweller on his wrist.
Officially unveiled at Watches & Wonders, the Land-Dweller is an absolute game-changer. New case. New bracelet.
New bezel. New dial. New movement.
And a jaw-dropping 32 new patents. Rolex isn’t playing around. The watch debuts the calibre 7135, introducing the Dynapulse escapement – Rolex’s first-ever dual impulse escapement, pushing mechanical efficiency to the next level.
Available in two sizes (36mm and 40mm), it comes in white Rolesor, Everose (with or without diamonds), and platinum (also with or without diamonds). This is a serious contender for the most hyped Rolex of the decade. Not to be outdone, the Perpetual 1908 gets a slick upgrade with the Settimo bracelet.
This seven-link bracelet is a first for Rolex, bringing a sophisticated touch to an already dapper dress watch. The watch still runs on calibre.
