ExpoVacaciones 2025, held in Bilbao, continues to be one of Spain’s leading tourism fairs, bringing together national and international destinations to showcase the latest trends in travel, culture, gastronomy, and sustainability. With a growing number of visitors each year, the fair serves as a vital platform for tourism professionals, regional governments, and international representatives to present their offerings and foster cross-border cooperation. It particularly emphasizes experiential travel, culinary tourism, and the promotion of lesser-known regional gems across the Iberian Peninsula.
Among the standout participants at this year’s event was the Provincial Council of La Coruña (Deputación da Coruña), representing one of Galicia’s most culturally and geographically diverse provinces. Known for its rugged coastline, medieval towns, lush landscapes, and the globally recognized pilgrimage city of Santiago de Compostela, La Coruña is a dynamic destination that merges tradition with innovation. At the forefront of its 2025 promotional efforts is the campaign “A paisaxe que sabe”—a play on words that links landscape, taste, and knowledge.
Representing the Council at ExpoVacaciones, Paula Cabado, Project Technician in the Tourism Section of the Provincial Council of La Coruña, provided insight into how the province is elevating its tourism appeal through gastronomy, sustainability, and strategic market diversification.At ExpoVacaciones 2025, one of Spain.
