Marks and Spencer (M&S) became the latest retailer to release its own version of the viral Dubai-style chocolate on Wednesday (April 23). Dubai-style chocolate is a combination of milk chocolate, pistachio and kadayif pastry, with the first recipe for the trending treat created back in 2021 by Sarah Hamouda of FIX Dessert Chocolatier. The popularity of the chocolate flavour took off in 2024, going viral around the world on platforms including TikTok thanks to influencers like Maria Vehera.
Unless you've been living under a rock for the past few months, you will have noticed this chocolate craze has begun sweeping across the UK. Major retailers are now jumping on board the trend and releasing their own versions of the viral chocolate bar. Already, the likes of Lindt , Lidl and B&M have launched their own Dubai-style chocolate bars.
Then on Wednesday, M&S joined them, releasing The Big Daddy Pistachio chocolate bar. Fans were quick to share their excitement about the release, with an M&S Facebook post about the chocolate alone receiving more than 4,000 likes and nearly 3,000 comments (at the time of writing). One person, commenting on the M&S Facebook post, said: "TWO bought this morning! It's lovely.
" Another shopper wrote: "Il sack the diet to try this." A third person commented: "Oh my..
. have to buy 20 when I come from Portugal." Someone who was lucky enough to get their hands on a Big Daddy chocolate bar posted: "U nailed it ! What a mixture of Carmel , pistachio and a sli.
