MUMBAI, July 7: Glow & Lovely, one of India’s largest skincare brands, owned by Hindustan Unilever Limited (HUL) unveils a powerful new chapter with ‘Apni Roshni Baahar La’ (Bring Out Your Inner Light), a nationwide movement designed to champion and enable the next generation of women influencers. With this initiative, the brand introduces an empowering narrative — one that celebrates visibility, voice, and influence of young Indian women.At the core of this movement is The Glow Up Academy, a first-of-its-kind creator-upskilling platform with a bold ambition: to train and nurture one digital creator in each of India’s 19,101 PIN codes.
Through structured modules, mentorship, and real-world exposure, the Academy will equip aspiring women with the skills to build personal brands, create compelling content, and thrive in the creator economy.Glow and Lovely’s campaign, created by Ogilvy Mumbai, is brought to life by a powerhouse collective of women creators who exemplify the spirit of ‘Apni Roshni Baahar La’. The campaign features the unique journeys of accomplished creators Shehnaaz Gill, Jannat Zubair, Nabha Natesh, Larissa D’Sa, Avneet Kaur, Shreya Priyam, and Chum Darang.
Each of them brings their unique story, voice, and influence to the fore. Together, they represent a growing movement of women rewriting the rules of self-expression in India from metros to small towns.Launching with a bold, social-first film, the campaign challenges conventional definition.
