Experiential Marketing Trend of the Week: Charm Bars

At a time when many consumers are suffering from digital fatigue and seeking more meaningful interactions, brands are leveraging tactile, personalized experiences that send attendees home with a physical keepsake that extends the life of the event. We’re talking about charm bars, intimate touchpoints where participants can slow down, get hands-on and customize something they’ll actually use. From bags to [...] The post Experiential Marketing Trend of the Week: Charm Bars appeared first on Event Marketer .