Dove Champions Girls' Confidence and Joy in Sport at the FIFA World Cup 2026TM

New "The Game Is Ours" campaign film and multi-platform activations spotlight a global mission as part of the Dove Self-Esteem Project to keep girls playing the sports they love Dove The Game Is Ours FIFA World Cup 2026TM HOBOKEN, N.J. , May 28, 2026 /PRNewswire/ -- As an official sponsor of the FIFA World Cup 2026TM, beauty brand Dove is using one of the world's biggest sporting stages to champion a different kind of goal: helping girls build body confidence so they can stay in the sports they love. Dove research shows that one in two girls who quit sports are criticized for their body type , a pressure that strips away the joy of playing, and ultimately pushes them out of the game. At a moment when the world is watching, Dove is bringing this conversation to the forefront of global sports culture. Because when girls feel confident, they're more likely to keep playing, and when their joy is louder, the game truly becomes theirs. Today, Dove is launching a new :30 campaign film, The Game Is Ours . The FIFA World Cup 2026TM spot celebrates the power of girls in sports and what happens when their joy and confidence are allowed to shine . In The Game Is Ours , the real sounds of girls' bodies during play become the soundtrack for the spot. As their movement and voices build, their joyful sounds cut through and drown out negative body talk - proving that their joy is louder, and that the game is theirs to play. Beyond the screen, Dove is showing up for the girls across the 6-week tournament through a series of activations. Central to this is the Dove Joy Cam , a real-time content platform created in partnership with Getty Images. Capturing the joy girls experience at matches throughout the tournament, the initiative transforms spontaneous moments into powerful storytelling across social, digital, and out-of-home channels, placing girls at the center of the global football conversation. Dove will also have a physical presence through Unilever's Fresh Clubhouse , a fan experience across New York and New Jersey, Los Angeles, and Dallas. Within the multi-brand environment, Dove's dedicated locker space ... Full story available on Benzinga.com