Friday, March 14, 2025 The World Sustainable Hospitality Alliance (the Alliance) proudly announces a groundbreaking partnership with OceanShot and Deborah Brosnan & Associates following the signing of a Memorandum of Understanding (MOU) during the Sustainable Markets Initiative (SMI) CEO Summit in London. This landmark collaboration focuses on integrating nature-based solutions into the hospitality industry, aiming for Net Positive Hospitality through science-driven, regenerative solutions that benefit both the environment and the sector. The MOU, effective for three years , outlines key milestones, including the development of a comprehensive framework, implementation of pilot programmes, and continuous evaluation of progress.
Leveraging the SMI’s powerful network , the Alliance is poised to support the adoption of these initiatives across the hospitality industry, ensuring that they align with industry standards. With a reach of 66,000 hotels and over 8 million rooms worldwide, the Alliance remains dedicated to accelerating sustainability efforts within the sector. Its overarching vision is to create a hospitality industry that gives back more to destinations than it takes, a goal that perfectly aligns with the work of OceanShot and Deborah Brosnan & Associates , who specialize in ecosystem services that enhance biodiversity , resilience , and return on investment .
Dr. Deborah Brosnan , an internationally recognized ocean and resilience scientist, and OceanShot , launche.
